Back to site
◆ AI Pre-Test Brief

Know what to test before you spend a dollar.

Describe the idea once. The engine scores it across six weighted dimensions, then hands you the things a score alone will not tell you: who to recruit, what to ask them, what this is costing you now, when to stop, and how much of the feedback is safe to show an investor.

Everything is computed in your browser from your own text. Nothing is sent anywhere. The same description always produces the same brief.

1 · Your idea

Add detail for a sharper brief

Pick an option or choose Write my own instead. More detail scores higher.

What you get

Seven modules, not one number.

  1. Recruitment screenFour questions that separate people who have felt your problem from people who have opinions about it.
  2. Interview scriptThe same seven questions we used in 16 customer discovery interviews.
  3. Cost of the status quoWhat this is already costing you in hours, before you spend anything.
  4. When to stopThresholds to set before the interviews, so the result cannot be argued with later.
  5. What to show an investorGreen, amber and red, so you can show the evidence without handing over the criticism.
  6. Phased test planPrepare, recruit, interview, decide — each with a gate.
  7. What they worry aboutThe fear underneath every objection, for each tester in your panel.

This is a deterministic simulation, not a research finding. It shows you the shape of the problem and the questions to ask. It cannot tell you whether your idea is good — only the people you interview can do that.

Where this comes from

Not written from opinion.

Every module above exists because a founder, investor or incubator operator said it during a recorded discovery interview. The recruitment screen comes from a Winnipeg founder who said he did not want testers who only criticise — he wanted people who experience the problem. The phased plan comes from a Tijuana operator who asked for “clear phases” rather than a single tester count. The stop criteria come from a founder who said an unclear value proposition is “another resource that people don’t feel like they want to put money into.”

Source: BetaConnect Customer Validation Report, January 2025, Appendix 3 — 16 interviews conducted 13 August to 4 November 2024 with 9 founders, 4 investors and 3 incubator operators across the United States, Canada and Mexico. Participants are identified by role and city only, as recorded in the research.

Read the interview excerpts