One description is scored across six weighted dimensions, then a five-person simulated panel reacts to it — deterministically, so the same input always returns the same brief.
Ontario, Canada6 weighted scoring dimensions37 industry personas5-persona simulated panelDeterministic scoring — same input, same brief
betaconnect / insights
Sample output · deterministic scoringillustrative
72 / 100 readiness — sample, not a saved result
Problem clarity.20
Customer definition.20
Value proposition.15
Monetisation.15
Testability.15
Market context.15
“If it really cuts charting time I would trial it on one ward — but I need the data-residency answer first.” — sample simulated panel persona
Layout mock only. Run the AI Brief below to score your own idea.
Six dimensions
Weighted .20 / .20 / .15 / .15 / .15 / .15
Deterministic
Same input, same brief, every time
◆ Flagship · AI Pre-Test Brief
Know what to test before you spend a dollar.
Describe your idea once. BetaConnect scores it across six
dimensions, simulates how a real tester panel would respond, and hands you a test plan —
so you validate the risky parts first instead of guessing.
Open the full brief →Seven modules: recruitment screen, interview script, cost of the status quo, stop criteria, what is safe to show an investor, a phased plan, and what each tester is really worried about.
No typing — fills the form and scores it.
Add detail for a sharper brief
Pick an option or choose Write my own instead. More detail scores higher.
What lands here
A scored brief in seconds — not a generic checklist.
Six dimensions. One readiness score.Then a panel of named industry personas reacts in their own words.
How a brief is produced
Scores risk firstProblem clarity and customer definition carry 20% each, so a vague idea cannot score well just by sounding ambitious.
Simulates a panelDraws a panel of named personas from your industry, plus one cross-industry challenger, each reacting in their own voice. Deterministic, so the same input always returns the same panel.
Hands you a planTester count, test duration and the hypotheses to run first, so you validate in 48 hours instead of six months.
Illustrative sample — dimension scores
This is an illustrative sample, not a saved result. Fill in the four fields
on the left, or press Try an example, and this panel is replaced by a brief scored from
your own wording. Nothing is sent anywhere — it runs entirely in your browser.
0
Estimated readiness — a starting point, not a verdict.
Dimension breakdown
Simulated tester panel
Risks to test first
Strengths
Deterministic — the same input always returns this brief.
The scoring runs entirely in your browser. Nothing you type is sent anywhere.
01
Describe the idea
A product name and one sentence on what it does and for whom. Pick the closest match or write your own.
02
It is scored across six dimensions
Problem clarity and customer definition carry .20 each. Value proposition, monetisation, testability and market context carry .15 each.
03
A five-person panel reacts
Four personas are drawn from your industry, plus one cross-industry challenger. Each answers in their own voice with a try and a pay estimate.
04
Save it, then iterate
Scoring is deterministic, so change one input and run it again to see exactly what moved. Save a brief from your dashboard.
The Platform
Everything validation needs, in one place
Match the right testers, collect feedback you can act on, read it as it lands, and hand investors proof. Four jobs, one loop.
01
Smart Matchmaking
Tell us your stage and market. BetaConnect ranks testers whose interests and platforms fit your product, so feedback comes from people who would actually use it.
02
Structured Feedback
Go beyond upvotes. Ratings, multiple choice and open responses capture specifics you can act on, not applause you can't.
03
Insights and Investor Reports
Watch responses land in real time — satisfaction, demographics and recurring themes as they arrive — then export one clean traction report an investor can actually trust.
04
Community Marketplace
Showcase your MVP with product pages and demo videos. Discover, rate and follow what other builders are shipping next door.
05
Direct Messaging
Talk to testers and investors without leaving the platform. Every conversation stays attached to the product it's about.
06
Integrations, Web and Mobile
LinkedIn verification, incubator tools and CRM workflows, on desktop for founders and on the phone testers actually use. It plugs into the stack you already run.
Who It's For
One platform, three sides of the table
Founders need signal, testers want access, investors hunt for proof. BetaConnect aligns all three incentives in one loop.
For Founders
From $100/mo CAD
Launch structured beta tests with a guided builder
Every plan is in Canadian dollars and includes structured beta tests,
feedback capture and an investor-ready traction report.
Starter
$100 /mo CAD
Up to 15 beta testers
1 active test
Structured feedback forms
Email support
Most popular
Pro
$300 /mo CAD
Up to 60 beta testers
Unlimited active tests
AI pre-test brief
Investor-ready traction report
Priority support
Enterprise
$500 /mo CAD
Unlimited testers
Custom tester segments
Dedicated success manager
API access & SSO
Prices in CAD. Ontario HST (13%) is calculated at checkout.
The research behind this
What 16 people told us before we built it
Before BetaConnect had a single screen we ran 16 recorded discovery interviews with founders, investors and incubator operators across the United States, Canada and Mexico. Every quote below is verbatim. Participants are shown as role, city and month — exactly how the research recorded them.
16Interviews completed
9Startup founders
4Investors & angels
3Incubator operators
3Countries
Founder
One common challenge across startups is what I call a myopic focus. Entrepreneurs often have a great idea but struggle with beta testing it to see if it addresses a real problem that people are willing to pay for.
SF
Startup founder
Edmonton, Alberta
September 2024
Founder
I would look for a platform that can create a list of beta testers, but beta testers that could be potential users, meaning that they’re not just there to criticize or give feedback, but they also experience the problem.
SF
Startup founder, solo
Winnipeg, Manitoba
October 2024
Founder
I spend around 10 to 20 hours a week networking, meeting people, and pitching to potential customers and investors.
SF
Startup founder, fintech & SaaS
California, USA
September 2024
Investor
As a principal, I spend about 30% of my time on sourcing and due diligence of new companies…
VC
Venture capitalist, early-stage
Boston, Massachusetts
August 2024
Investor
I’d rate it around a 4 or 5 because while the idea has merit, the execution and its distinction from existing solutions would be crucial, and currently, it doesn’t offer a compelling reason to switch from existing services.
VC
Venture capitalist, emerging markets
Miami, Florida
August 2024
Incubator
We used Airtable for matching mentors and tracking information on founders and startups, although the process was fairly manual. Airtable was cheap, but with around 60 founders in 30 companies, managing the mentorships took up about half a person’s time.
IP
Incubator program manager
San Francisco, California
October 2024
Incubator
If the platform could ensure a significant user base, like 50,000 users ready to test products, that would be ideal, as launching a product is often followed by low adoption.
IP
Entrepreneur & incubator program manager
Tijuana, Mexico
November 2024
Founder
Every quote on this page came from the same place these cards came from: a spreadsheet of real answers. We did not guess what founders needed, we asked 16 of them and built to the answers. The score you get in BetaConnect is the same discipline those interviews asked for — know the problem is real before you spend a month proving it.
YW
Yifu Wang
Founder · BetaConnect Inc. · Toronto, Ontario
Response to the same questions
Perceived value, self-rated 0–10Given during discovery, before any product existed · four of sixteen participants gave a number
Startup founder / VC · Canada8
Startup consultant / angel · Chicago7
Angel investor · Canada6
Venture capitalist · Miami4
0510
Verbatim excerpts from the BetaConnect Customer Validation Report, January 2025, Appendix 3 — 16 interviews conducted 13 Aug to 4 Nov 2024. Participants are identified by role, city and month only, as recorded in the research; no names were collected for publication. The lowest score in the chart above is the real one. Photography on this page is royalty-free stock.
Questions
Before you ask
The platform is in private beta now. We onboard the waitlist in order as cohorts open, starting with founders in Toronto and across North America. Joining early locks your place in line along with early-access pricing.
Founder plans are $100, $300 and $500 per month in Canadian dollars, billed monthly. Structured feedback capture is on every plan; the AI pre-test brief and the investor-ready traction report come in on Pro and above. Testers and investors join free.
Customer discovery interviews told us investors want to browse and connect without friction, and founders want more qualified eyes on their traction. Free investor access feeds both sides of that loop, so we built it that way from day one.
Testers complete an interest and usage survey when they join. Our matching engine ranks them against your product by industry, platform and profile fit, with LinkedIn integration for verification. You review and approve the final pool before launch.
Early access to products before anyone else, a direct line to the founders building them, and rewards for completed sessions and structured feedback. Rewards scale with the time and depth of each session, gamified to keep completion high.
BetaConnect is incorporated in Ontario and operates out of Toronto, with a North America focus at launch. The waitlist is open worldwide, and testers can join from anywhere.
Be first through the beta doors
Join the waitlist and get your invite as cohorts open. Founders, testers and investors all start here.
The text below is a generic template provided for convenience. It was not
written or reviewed by a lawyer, it may not describe what BetaConnect actually
does, and it may not satisfy the law that applies to you. Do not publish it or
rely on it until a lawyer qualified in Ontario has reviewed and adapted it.
1. Who we are
BetaConnect Inc. (“BetaConnect”, “we”, “us”) is incorporated in the
Province of Ontario, Canada, and operates from Toronto. We build software that
helps Chinese suppliers plan and run digital marketing in Canada and North
America. This policy explains what personal information we collect when you
visit this site or use the service, why we collect it, who else handles it, and
what you can ask us to do about it.
2. What we collect
We keep this deliberately small:
Account details — your name and email address, and the password
credentials you choose when you register.
Waitlist details — just an email address, if you join the beta
waitlist or request an invite.
Messages you send us — anything you write in a contact form or email.
Anonymous usage analytics — page views and similar aggregate
signals, plus ordinary technical information such as browser type, device
type and the country or region a request comes from.
Your password is handled by our authentication provider using
industry-standard hashing. We never store or see it in readable form.
3. Why we collect it
We use this information to create and secure your account, to deliver and
support the service, to communicate with you about beta access, service changes
and your support requests, to understand which parts of the product people
actually use, and to detect abuse. We do not sell personal information and we
do not share it with advertisers or data brokers.
4. Your consent and your rights under PIPEDA
We handle personal information under the Personal Information Protection
and Electronic Documents Act (PIPEDA), Canada’s federal privacy law, and we
rely on your consent to do so. Under PIPEDA you have the right to access
the personal information we hold about you, the right to have it
corrected where it is inaccurate or incomplete, and the right to
withdraw your consent at any time, subject to legal or contractual
limits and to reasonable notice. You may also ask us to delete your account
and the information tied to it. If you withdraw consent we may no longer be
able to provide the service. We aim to answer every request within thirty
days. If you are not satisfied with our response you may complain to the
Office of the Privacy Commissioner of Canada.
5. Who else processes your information
We use a small number of infrastructure providers, which act on our
instructions and are not permitted to use your information for their own
purposes:
Supabase — authentication and the Postgres database that holds
account and waitlist records, hosted in the Canada Central region.
Cloudflare — hosting and delivery of this site through Cloudflare
Pages, plus anonymous web analytics.
Support staff at these providers may access data outside Canada in the
ordinary course of keeping their systems running.
6. Cookies
Cloudflare Web Analytics is cookieless: it does not set or read cookies and
it does not build a profile that follows you between sites. We set no
advertising cookies and no cross-site tracking cookies. We do use your
browser’s local storage to remember practical things such as your chosen
colour theme, your signed-in session, and waitlist entries waiting to be
saved.
7. How long we keep it, and how we protect it
We keep account and waitlist information while it is still needed for the
purpose we collected it, and we delete or de-identify it within a reasonable
period after you close your account or ask us to remove it. We may retain
minimal records longer where law, tax or accounting rules require it.
We are an early-stage product, so we will be honest about the level of
protection rather than overstate it: the site is served over HTTPS, passwords
are hashed by our authentication provider and never stored by us in readable
form, database access is restricted, and administrative access is limited to
the founders. Even so, no system is perfectly secure, and we do not promise
that this one is.
8. Children
The service is a business tool and is not directed at children under sixteen.
9. Changes to this policy
We will post any updated version on this page and change the effective date
above. If a change is significant we will also try to tell you directly.
The text below is a generic template provided for convenience. It was not
written or reviewed by a lawyer, it may not fit your business, and it may not
be enforceable where you operate. Do not publish it or rely on it until a
lawyer qualified in Ontario has reviewed and adapted it.
1. Acceptance of these terms
By visiting this site, creating an account or using BetaConnect, you agree
to these terms. If you do not agree, please do not use the service. If you are
using it on behalf of a company, you confirm that you may bind that company to
these terms.
2. The service, and the fact that it is a beta
BetaConnect is a cross-border digital-marketing workspace for suppliers
entering the Canadian and North American market, including planning tools,
audience and channel guidance, and reporting.
The service is an early-access beta and a working prototype. It is
incomplete, it changes often, features may be added, altered or removed without
notice, and it will contain bugs. Data you enter during the beta may be lost or
reset. Please do not rely on the beta as your only record of anything
important, and do not use it for anything where a failure would cause real
harm.
3. Your account
You agree to give us accurate registration information and to keep it up to
date. You are responsible for safeguarding your password and for everything
that happens under your account, and you should tell us promptly at
hello@betaconnect.ca if you think
your account has been used without your permission. One person or one company
may hold one account unless we agree otherwise in writing.
4. Pricing is information only — no payment is processed
The plans shown on this site (currently $100, $300 and $500 CAD per month)
are displayed for information and evaluation only. No payment processing is
live. The checkout screens are simulated: no card is captured, no card is
charged, no invoice is issued and no subscription is created. If and when we
begin charging, we will present real payment terms and get your agreement
before taking any money.
5. Acceptable use
You agree not to use the service to break the law, to infringe someone
else’s rights, to upload material you have no right to upload, to send spam or
malware, to scrape or copy the service at scale, to reverse engineer it, or to
get around its security or access limits. We may suspend or end access if you
do.
6. No warranty
The service is provided “as is” and “as available”, with all faults and
without warranty of any kind, whether express or implied. To the fullest extent
the law allows, we disclaim every implied warranty, including
merchantability, fitness for a particular purpose, non-infringement,
uninterrupted availability, and the accuracy or completeness of any output,
score, estimate or recommendation the service produces. Nothing here is a
promise of any particular business result.
7. Limitation of liability
To the fullest extent the law allows, we are not liable for any indirect,
incidental, special, consequential, exemplary or punitive damages, or for any
loss of profit, revenue, data, goodwill or business interruption, arising out
of or relating to your use of the service, even if we were told such loss was
possible. Our total aggregate liability for all claims relating to the service
is limited to the greater of one hundred Canadian dollars (CAD $100) and the
amount you actually paid us for the service in the twelve months before the
claim. Some jurisdictions do not allow these limits, so parts of this section
may not apply to you.
8. Your responsibility to us
You agree to cover reasonable losses, including legal fees, that we incur
because of your breach of these terms or your misuse of the service.
9. Changes, suspension and termination
We may modify, suspend or discontinue all or part of the service at any
time, including during the beta, and we do not guarantee it will stay
available. You may stop using it at any time. We may also update these terms;
the current version and its effective date always live on this page.
10. Governing law
These terms are governed by the laws of the Province of Ontario and the
federal laws of Canada that apply within it, without regard to conflict-of-laws
rules. You and we submit to the exclusive jurisdiction of the courts of the
Province of Ontario for any dispute arising out of these terms or the service.
11. Contact us
Questions about these terms:
hello@betaconnect.ca.
BetaConnect Inc., Toronto, Ontario, Canada.
